Asics
I Move Me
This project was commissioned by Green Room while their were developing the campaign "Play the Unplayable" for Asics Tennis. My job consisted in putting in motion the already existing graphics to share it on social media afterwards.
ROLE: Motion Designer
The main challenge was to add dynamism to the "tape" concept. Since that's an element that remains still once it's applied to any surface, the animation should reflect that stickiness and the elements must move unevenly.
© Joan Moreno 2021