#HOMETEAM
It was at the start of 2020. Remember the plans we had? But then, all of a sudden, sport and life as we knew them were put on pause, and lives were at risk.
The #hometeam campaign started out as a way to keep adidas and Reebok communities healthy, active, and connected.
I had the chance to contribute to this beautiful project by animating many of the assets used in this campaign which, eventually, turned out the most successful brand campaign in the history of adidas,
ROLE: Motion Designer
TOGETHER WE ARE STRONGER THAN EVER
Over the course of a few weeks, adidas rolled out free virtual experiences across social and digital channels to support the community in staying active, practicing mindfulness, learning, and seeking entertainment. Over 3,000 athletes, artists and influencers supported the moment making it the biggest-ever adidas campaign in terms of partner activation and involvement. #hometeam content was viewed close to 400 million times and is one of the most watched and positively received campaigns in the brand’s history.
The Creator U Class video series are classes that aim to bring insights from some of the most intriguing and informed characters in the adidas community.
Vázquez VS Gravesen
Since attending a real football match was impossible during the pandemic, Adidas organized a virtual match between Vázquez and Gravesen. A pro football player against a pro gamer.
© Joan Moreno 2021