ICONS
adidas
Legends Live Forever
"Icons" is a series of CGI pieces created for adidas, elevating their most legendary sneakers to the status of fine art. This project reimagines classic adidas footwear as museum-worthy sculptures, blending the worlds of street style and high culture. Each piece showcases a iconic sneaker model, presented in a gallery-like setting that emphasizes its design, cultural impact, and enduring legacy in the world of fashion and sport.
ROLE: Motion Design, Art Direction
Client: Adidas
© Joan Moreno 2024