Volkswagen | Polowers

The main idea for this project was to design an original and playful circuit on a website, challenging users to win a Polo through their tweets (www.polowers.com). It was a race between twitter users who, using the hashtag #Pollowers, pushed a Polo through the circuit, when the car ran out of gas, the last tweet won the Polo. 


Polo, is a young, wanted and desired car by Polowers (Polo fans). And we focus on them when creating the setting for this race and game scenario. After a long list of objects and situations connected with what they like, want, and have fun with (so do we!), we start designing landscapes and imaginary oasis in the journey.


With a combination of CGI and photographs, we gave answer to the aesthetic and technical of this real time online circuit. A group of conceptual small islands, geometrical games and abstract forms and color, are the original and inventive landscape in which a Polo advances through the tweets.


4075 Polowers participated in this collective race, over 150,000 tweets with the hashtag #Polowers making the Polo approach to the goal. The contest ended in less than 8 hours, exceeding all possible expectations
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HOME BACKGROUND STYLEFRAMES PROCESS
FINAL BACKGROUND IMAGE
HOME SCREEN CAPTURE
ISLANDS STYLEFRAMES
STAGE STYLEFRAMES
 
SCREEN CAPTURES
THE RACE

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